Privacy Policy
Last updated: 7 September 2026
This Privacy Policy explains how Danielle & May London collects, uses and shares your personal information when you visit our website, make a purchase or contact us.
We handle your personal information in accordance with applicable UK data protection laws.
Information We Collect
When you visit our website, place an order or contact us, we may collect information including:
-
Your name
-
Email address
-
Phone number
-
Billing and delivery address
-
Order and transaction details
-
Payment confirmation information
-
Customer service communications
-
Device and browser information
-
IP address
-
Website activity and shopping behaviour
-
Marketing preferences
How We Use Your Information
We may use your personal information to:
-
Process and fulfil your orders
-
Arrange delivery and provide order updates
-
Process payments
-
Provide customer service
-
Manage returns, refunds and other order-related requests
-
Operate and improve our website
-
Prevent fraud and protect the security of our store
-
Send marketing communications where permitted
-
Comply with legal, tax and regulatory obligations
Lawful Basis for Processing
We process personal information only where we have a lawful basis to do so.
Depending on the circumstances, this may include:
-
Contract — where processing is necessary to process, fulfil or manage your order.
-
Legal obligation — where we are required to process information to comply with applicable laws.
-
Legitimate interests — where processing is necessary for the operation, security and improvement of our business, provided your rights and interests do not override those interests.
-
Consent — where you have provided consent, such as for certain marketing or cookie activities.
Where we rely on your consent, you may withdraw it at any time.
Shopify and Payment Providers
Our online store is hosted by Shopify, which provides the ecommerce platform used to operate our store.
Payments are processed through secure payment providers available at checkout.
Danielle & May London does not store your full payment card details.
Sharing Your Information
We may share personal information with trusted third parties where necessary to operate our store and provide our services.
These may include:
-
Ecommerce and technology providers
-
Payment processors
-
Delivery and logistics providers
-
Suppliers and fulfilment partners
-
Customer service providers
-
Marketing and email providers
-
Analytics and website performance providers
-
Professional advisers or authorities where required by law
We only share information that is reasonably necessary for the relevant service or business purpose.
International Data Transfers
Some of the service providers and business partners we work with may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we take appropriate steps to ensure that it is handled in accordance with applicable UK data protection requirements and that appropriate safeguards are used where required.
For further information about applicable safeguards, you can contact us at:
Marketing Communications
If you subscribe to our marketing communications, we may send you information about new arrivals, offers, promotions and store news.
You can unsubscribe at any time by using the unsubscribe link included in our marketing emails or by contacting:
Cookies and Similar Technologies
Our website uses cookies and similar technologies to operate the website, support checkout, remember preferences, understand website usage and, where applicable, support analytics and marketing.
Where required, we ask for your consent before using non-essential cookies.
You can manage your cookie preferences using the cookie controls available on our website.
Data Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.
However, no method of electronic transmission or storage can be guaranteed to be completely secure.
Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, providing customer service, maintaining business records and complying with legal, tax and regulatory obligations.
Retention periods may vary depending on the type of information and the purpose for which it is processed.
Your Privacy Rights
Under applicable UK data protection law, you may have rights in relation to your personal information, including the right to:
-
Request access to your personal information
-
Request correction of inaccurate information
-
Request deletion of your personal information in certain circumstances
-
Request restriction of processing in certain circumstances
-
Object to certain processing
-
Request data portability where applicable
-
Withdraw consent where processing is based on consent
These rights may be subject to legal conditions and exceptions.
To exercise your privacy rights, please contact:
Right to Object
Where we process your personal information based on legitimate interests, you may have the right to object to that processing.
You also have the right to object to the use of your personal information for direct marketing.
Please contact info@danielleandmay.co.uk if you wish to exercise this right.
Complaints
If you have concerns about how we handle your personal information, please contact us at:
You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data protection regulator.
Third-Party Links
Our website may contain links to third-party websites or services.
We are not responsible for the privacy practices or content of third-party websites. We recommend reviewing their privacy information before providing personal information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, business practices or legal requirements.
Any updated version will be published on this page with a revised Last updated date.
Contact Us
For questions about this Privacy Policy or your personal information, please contact:
Danielle & May London
Email: info@danielleandmay.co.uk
Website: danielleandmay.co.uk